In any case, sensorial stimulation is the game here. Today, ARIA is no less impressive, but we have to consider that competitor resorts have since upped their game and there are a number of new challengers to this once-disrupter in Vegas gaming and hospitality. We can only imagine why it was considered a game-changer for the Strip when it first opened in 2009. Upon entering ARIA, the grandeur is immediately palpable.
In this pursuit of excellence, ARIA is a strong contender for top dog in Vegas, notwithstanding it showing some signs of age. We’ve always believed that luxury in Las Vegas, at its very essence, is all about delivering an experience that’s somehow over the top and rooted in fun, yet with an attention to detail that manifests as a magical ability to exceed guests’ expectations without them even realising.
